This week, we had the privilege of participating in the panel discussion “AI and Disinformation: Who Will Win the Battle?” at the European Parliament. The conversation was both timely and insightful, addressing the double-edged role of AI in shaping public narratives—its ability to combat falsehoods while also posing risks of amplifying disinformation.
The Evolving Disinformation Landscape
Disinformation has long been a challenge, but the rise of AI-generated content has introduced new complexities. From deepfake videos to AI-written misinformation, the ability to manipulate narratives at scale has never been more accessible. As AI tools become more sophisticated, the urgency to develop countermeasures grows.
The Role of Media Literacy
One of the key takeaways from our discussion was the critical need for media literacy. In an era where trust in institutions, facts, and democratic values is under pressure, equipping individuals with the skills to identify and challenge misinformation is essential. Education and awareness campaigns must be prioritized to ensure that AI-driven disinformation does not undermine public discourse.
Climate Disinformation: A Growing Threat
Another urgent issue we explored was climate-related disinformation. As the world grapples with climate change, misleading narratives can delay action, sow doubt, and hinder policy progress. AI can be used to debunk false claims, but it can also be weaponized to spread misleading information. Addressing this challenge requires collaboration between policymakers, researchers, and technology experts.
Key Takeaways and Recommendations
For a deeper dive into the discussion and actionable recommendations, read our press release: .Link
We extend our gratitude to MEP Prof. Ivars Ijabs for hosting the panel and to the University of Latvia for organizing this important event. Special thanks to Kristina Nikolic, Victoria Dimova, and our AI4DEBUNK panelists and partners—Prof. Inna Šteinbuka, Zaneta Ozolina, Jan Kragt, Kevin El Haddad, and Georgi Gotev—for their valuable contributions. We also appreciate Andris Kuznieks for his welcoming words.
As AI continues to evolve, the battle against disinformation remains a collective responsibility. By fostering trust, resilience, and informed dialogue, we can ensure that AI serves as a force for truth rather than deception.
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